How to send an effective birthday coupon to your customers

Statistically, birthday emails are one of the most valuable emails you can send to your customers. Campaign Monitor specifically says that birthday emails have a 481% higher transaction rate than other promotional emails. But how do you make them most effective? Having a loyalty program such as Trezoro can give you the information you need to enable strong birthday marketing. However, there are also some other tools you can use to make you stand out among the countless other companies that offer rewards on people’s birthdays.

Have a loyalty program:

Having a loyalty program like Trezoro is the first step in order to make effective birthday coupons for your customers. You need a detailed customer database with information about your customers such as their birthdays, most purchased item, etc. Having this information will help make your birthday emails more personalized to your customers making them more likely to spend at your business on their special day.

Have a Strong Subject Line:

The first thing your customers see of your birthday email is the subject line, so it is really important you make this personal. Try to include both their name and gender. These two things will make your customer feel like you care more than the countless other birthday emails they are receiving. Tory Burch does a great job with the subject line. They makes sure each customer receives their email with the subject line customized with their name along with a “happy birthday” message! Besides the subject line, they also offer a 50 dollar gift card, which isn’t so bad!

Make a Clean and Fun Layout:

After your customer has been drawn by your strong and effective subject line, you have to continue by having a good layout. Make sure there is a fun birthday message at the top. However, what follows this is most important. It needs to be clear what you are offering. It is recommended to not do a combined offer. Simply do a discount or a specified amount of free credit. Starbucks does a great job with their format along with their simple but effective offer. The company gives a free item that a customer can easily access on their birthday. The email they send is also has a catchy banner saying “We’d never miss a birthday, there’s something good on your card.” Making it the offer clear while having a fun and pretty layout will keep the customer engaged while getting them excited to take the next step towards a transaction, whether that is online or in store.

Give your Customers Time:

On your birthday, you receive a lot of emails, so it’s important that your coupon gives your customer time to decide and buy with your offer. A lot of business recommend the offer expiring after 30 days. This will also make it more likely that they will remember your offer after the excitement of their birthday has calmed down. Make sure you include the amount of time they have to redeem their offer in the email. Many companies usually place this at the bottom.

By Katelyn Fletcher

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