Choosing Email Marketing Software for your Business

Email marketing can be a great way to get in touch with potential customers while making your existing ones love you all the more. In today’s world, there are so many options when it comes to email marketing, and it is important to figure out which software can best meet your needs. In this post we will focus on some of the big name providers and learn about how each have strong aspects that might resonate with you and your business.

1. Mail Chimp
Starting Price: Free

  1. Good for Any Size Business: The features of Mail Chimp really fulfill the needs of any company. The best part being that it is as easy to integrate for 500 subscribers as it is for 50,000. Whether you are a small business or work internationally, you can trust in Mail Chimp for your unique needs. Besides this, Mail Chimp is known to be easy to use throughout the process.
  2. Strong Mobile Capabilities: Mail Chimp is known for their multiple mobile options, having a staggering 7 mobile apps available for download! With MailChimp Mobile, one of the most popular, you can easily see your customers and add notes to them individually, check reports, and send a campaign. You can also use another app called MailChimp Snap to send a quick and easy photo email to either a select few of your subscribers, or all of them! These mobile features give you an advantage over companies with alternate software, because you really know what’s going on with your subscribers, which is important.
  3. Notable Abuse Prevention: Mail Chimp also focuses on abuse prevention with an initiative called Omnivore. This is a really strong tool that enables business owners to feel confident in the software. It is able to predict bad behavior in campaigns from the very start, therefore keeping the system clean.

Free Trial Available

2. Constant Contact:
Starting Price: $15/month

  1. Strong Customer Support: Constant Contact is specifically known for strong customer support, giving you lots of options when needing help. You are able to start a live chat with a representative, send an email to the team, make a call to customer service, and even connect to them via Twitter! Besides this, the software also provides different video tutorials to help you along the way. This makes businesses comfortable with the software when trying to best deliver to their subscribers.
  2. Numerous Customizable Templates: The software offers several vibrant templates that are easy to customize. With each having a different theme and purpose, you will have plenty to choose from. These will really stand out compared to other emails your subscribers are receiving. Also, they are extremely easy to customize making it very desirable for small businesses.
  3. Extensive PLUS features: Constant Contact’s PLUS features enable you to go way beyond emails. This includes the possibilities of collecting donations, creating surveys, offering coupons (retailers favorite), and even running live events. These are some of the customer’s favorite aspects making you stand out compared to other companies trying to accomplish successful email marketing.

Free Trial Available

Photos taken from the Mail Chimp and Constant Contact Website

By Katelyn Fletcher

How to promote your plan

5 Ways to Promote Your Loyalty Program:

So you have a loyalty program for your business, but you’re wondering what promotional steps will truly make an impact. You might be asking yourself, “How do I promote my program to get customers dying to return?” Well here are 5 key tips for promoting your plan to help your business go above and beyond the expectation.

  1. Train your employees: It is really important to make sure your management is taking the time to correctly train your employees. There are two aspects to this tip that correlate to your loyalty program. First, make sure your employees truly understand the plan. Are they emotionally connected? But even more so, make sure you have trained them to present the plan to each customer effectively. It is helpful to remember that each customer has different needs, and a good employee will know how to get the customer excited about the plan while catering to their desires.
  2. Instruct your employees to ask every customer: This is a crucial aspect to think about for your business that is often overlooked. You won’t receive unless you ask, so make sure your employees understand that the strongest way to receive big results is by asking every customer if they are a member of the loyalty program. We know consistency is key, and this stands true with this point.
  3. Send notifications to your customers by email/text: We are all busy, and sometimes your customers might have a lot going on. But don’t worry, an easy way to grab their attention on the go is with a quick text or email telling them they have the chance to receive a free item and you’re excited to see them! This is one of the easiest ways to promote your plan when an employee isn’t directly there to incentivise them to join. And, if you don’t have an email list already, a loyalty program such as Trezoro is a great way to build this!
  4. Use Social Media: With so many different platforms available, using social media to promote your plan can be super simple. Getting people aware of your program and its legitimacy through social media is important. With strong promotion through these platforms, you will see returning customers enter your business already excited about your plan, or even new customers who are now aware of the rewards you offer! You can even post pictures of your prizes or tag a few key customers in a post telling them they have earned a reward.
  5. Advertise with displays: Advertising within your business is another easy way to promote your program. It can be as simple as a display on the counter, or a vibrant and fun poster. Both of these can catch customer eyes and get them started and invested quickly. This a fun and inviting way for customers to set up their plan. Not only will it be memorable, but the next time they come into your store they will already be ready to start gaining rewards right off the bat!

 

Photo by Unsplash

By Katelyn Fletcher

How to Choose Your Rewards

Setting Up A Rewards Program- Selecting Rewards

Are you ready to introduce a loyalty program to your business? An exciting and tempting loyalty program will help to keep customers coming through your doors again and again whilst encouraging them to spend more. They feel valued and rewarded and your business performance sky rockets. It’s a win for both sides!

Think about your customers….but don’t forget your margins

Customers are at the heart of what we all do, it’s important to think about them when designing your rewards program, but by thinking creatively it’s possible to design a program that’s both enticing for them and beneficial for your business.

A successful loyalty program is more than just offering discounts and free items, it’s important to think about what perks your customers want and get excited about but not losing sight of what you can afford to offer.

Different Reward Types Work Best For Different Businesses…..

It’s important to remember that what works for salon and what works for an electronics store will be two very different things. Nobody wants to buy four laptops to get one free, but a store credit based system would keep those customers coming back for all of their gadget based requirements! Here are some examples of the most popular reward types and the businesses that they work best for:

  • Percentage discounts or store credits will always go down a treat. Shoppers will have the freedom to use these against the items that they want to buy and it is easy for you to consider what you are happy to offer in exchange for their repeat custom. If you sell items with very different profit margins discounts may not be the best solution for you, not all dollars are created equal.
  • Free items or services also help to get customers excited! In a café for example or a service based industry, offering a free item or service can be a much better way to show your customers love whilst taking care of your bottom line.
  • Another type of reward that is gaining in popularity amongst shoppers is the experience reward. These are rewards that money can’t buy! It’s also a way to create true brand loyalty, an example would be a pizza restaurant putting on a pizza making class for their best customers. This can give these customers with a new appreciation for what you do and strengthen their excitement for your business and team!

By Katelyn Fletcher

Customer Service Strategy

customerservicestrategy

Taken from the Pret a Manager and Zappos website

Having a Strong Customer Service Strategy:

A Bain & Company survey found that only 8% of companies truly deliver a superior customer experience. Why is this so low? Well, many don’t realize that a good customer service strategy stems from the top. Attentive employees with clear communication skills hired through a leadership that calls for strong performance and commitment. It may seem easy, but in order for customer service to be successful, every member of the business must be committed to making it happen. So lets look at some businesses with superior customer service and see why their specific strategies are so successful.

Pret A Manager:

Heard of the “Pret Buzz”? This is what Pret A Manager hopes every customer experiences upon entering one of their locations. They believe that this is directly rooted through strong customer service that comes form hard working and dedicated employees. Pret A Manager uses different techniques to achieve this, one significant example being a staff rewards scheme. Every store has a mystery shopper each week who is looking for strong engagement with an employee. If the mystery shopper says they had a good experience, the team members at that specific location get extra pay. The company also gives performance rewards for good customer service where they can receive “Outstanding Cards” up to fifty pounds.

Zappos:

Their #1 core value is Deliver WOW through customer service. But how do they go about this? Zappos strongly focuses on their employees and have therefore created a five week revolutionary training program. It’s focus is to give new hires unique experience enabling them to understand what it means to truly commit to a company and make customers happy. At the end of just the first week, Zappos offers their trainees a $2000 bonus to leave the company! These kinds of proposals stay throughout the entirety of the process to let new hires embrace the realities of committing to a business and creating the best customer service.

From these two examples we see that customer service can be strong regardless of the type of business you run. Pret A Manager delivers it through face to face hospitality, while Zappos delivers it through friendly actions and employees talking to customers over the phone. These companies have built a strong foundation to really teach their employees what it means to have strong customer service. It clearly involves strong training and the employees being both emotionally and physically invested. From this, we have also found that a strong customer service strategy starts with strong leadership in your business. If management does they’re job with this, then so will employees. Then, they will be taught and motivated to treat every customer as if they are the store’s favorite, making every experience a happy one.

By Katelyn Fletcher

Types of loyalty plans

Which type of loyalty plan will benefit my business?

Every business has the goal to keep customer retention high while growing their new sales. But to achieve this perfect growth, we have found it important to make sure you are choosing the loyalty program best tailored to your company! Observing the category of your business can directly show you which plan works best. Whether that be a punch card or points system, we know it can be hard to understand which will improve your company while being exciting for your customers at the same time. So here are some helpful examples of highly successful companies with different strategies that are taking advantage of the plan that best suits their goals!

types.pngPinkberry: Punch Card System

We all know and love Pinkberry, and as a popular frozen yogurt franchise, Pinkberry has learned that it can greatly benefit from a strong punch card system because of their simple menu. Their Pinkcard plan allows any customer to receive a free yogurt after 10 purchases, as well as on their birthday! But why is it so successful? Well, first it’s extremely simple. Second, their customers quickly get excited about reaching a discounted or free item in the future that they already know and love. This gives the company better customer return which has increased sales.    

Sephora: Points System

Sephora is another well known international company that holds customer loyalty in high regard. However, Sephora’s quantity of merchandise and varying price points greatly differs from Pinkberry. Instead of strongly focusing on one product, Sephora sells many different items, making a punch card system practically impossible. So instead, they have chosen a points system that never fails to perfectly cater to all customers, regardless of what they purchase. With Beauty Insider, Sephora enables customers to quickly reach a “never-ending supply of beauty rewards”. With every item purchased the customer receives a point that leads them closer to their next beauty gift, including one on their birthday.

So which type of plan will work for me?

First, you must look at your company goals. Are you trying to sell one or a few basic products? Or does your business sell a multitude of different items in a large price range?

Selling a limited range of products: Go for a punch card system! This is a great way to get customers excited. Because who doesn’t love the word “free”? If you have a product being repeatedly purchased, this is the best choice to see positive outcomes. It is a direct incentive for your customers to keep returning and focus on your business rather than the competitors. This system works extremely well for companies such as cafe’s, frozen yogurt stores, car washes, and more!

Selling various products at different prices: If you are a company selling a variety of items or services, a point system is definitely best. With each purchase a customer can earn points and eventually earn a free or discounted item. A favorable aspect of a points system is that the customer might buy something in your store to receive points instead of at a competitor. This creates an opportunity for your sales to increase and turn your new customers into repeat customers. A well implemented point system has the power to alter a customer’s buying habits without hurting your margins. Some types of businesses that benefit most from a point system are restaurants, hair salons, and department and retail stores because of their wide range of products, services, and prices.

By Katelyn Fletcher

Meet our loyalty partners – MacIntyre

MacIntyre represents the cutting edge of the London speciality coffee scene. The café itself is a stripped-back coffee hotspot on John Street just by Angel tube station. Having just moved from their old location in Shoreditch, the shop is currently experiencing what proprietor Alex described to me as an “ongoing remodelling process”, a fact which seems to chime with Alex’s desire to constantly innovate and iterate. The sparse décor merely draws attention to the centrepiece of Alex’s operation – a bar laden with the latest brewing technology through which he retains his sharp focus on pushing the boundaries of speciality coffee. The precise and unusual layout of this bar reflects Alex’s desire to promote quality and innovation in all things, from the coffee itself to the layout of the shop itself.

This is where MacIntyre stands out. The usual hulking espresso machines are absent, replaced by a row of exotic stainless steel pumps, a setup reminiscent of a bar at a craft pub that removes the physical barrier to communication between customer and barista. This also adds an interactive element to the process as both the barista’s skills and the advanced equipment employed are on display.

Alex, betraying his strong innovative and progressive streak, enthusiastically broke the bar down to me as such: high-tech Alphadominche Steampunk handles delivering perfect filter coffee and speciality teas from Good and Proper Tea, alongside a custom “modbar”, a bespoke espresso machine built into the structure of the bar itself. These machines are more or less unique in London and provide an added element of excitement to the shop – with baristas fielding a constant stream of questions and queries from curious punters.

MacIntyre currently runs entirely off Modern Standard coffee, whose coffee has lead the charge of speciality coffee into the mainstream arena with a spot in 350 Sainsbury’s stores. Alex was keen to highlight that this represents the first breaking of new ground and demonstrates the health of the UK coffee market. US guest roasters will return soon, such as Dogwood and Heart, adding a transatlantic vibe to the establishment.

Food-wise MacIntyre offers a coffee shop selection of filled croissants and pain au chocolat. Unsurprisingly Alex also has exciting plans in this regard. He aims to create “craft fast food” – with gourmet subs prepared open to the public on the second counter behind the bar. Proving that coffee really is just the start, Alex also told me about his plans to bring the Australian trend of fermented sodas on draught to the UK, making them from probiotic cultures similar to those used to make sourdough bread.

Alex retains a positive outlook in relation to the speciality coffee industry, in contrast to those that see it as an oversaturated and limited market. In his view Modern Standard have broken a key barrier in enlarging the speciality coffee market. He also sees independent coffee as sustainable – trade tends to be based upon catchment areas that needn’t overlap excessively, and amongst those interested in speciality coffee loyalty often runs deep. Digital loyalty forms an inevitable part of this through creating a gentle incentive for customers to return to their favourite shop. He asserts that loyalty apps will likely become ubiquitous as the barrier of credibility is broken down; that is to say that just as stamp cards were adopted as a normal process, so digital loyalty will act as a natural next step.

It’s great having Alex and MacIntyre as loyalty partners. Their commitment to progressive innovation and iteration really chimes with ours. They place their customer experience at the forefront of their process and as such have joined the Trezoro team to reward their regulars. Check in at MacIntyre with your Trezoro loyalty app (iOS and Android) on your next visit and start earning stamps – they’re offering a free drink in every 9 currently. You can catch updates on their latest activities on their website or twitter.

 

by David.

Meet Our Loyalty Partners – Curio Cabal

Curio Cabal is a warm, bustling café and coffee shop situated just a couple of minutes’ walk from Haggerston station on the Kingsland road. The café itself represents the natural expansion of the large communal workspace that occupies the rest of the building. As a result it acts as an informal focal point for the community of small businesses that has sprung up in the area over the course of the last few years. This is made immediately made obvious by the fantastic familiarity between the baristas and customers.

When Curio Cabal joined the Trezoro family we took the opportunity to catch up with head barista of two years, Adam, to learn a bit more about what makes the shop so special. Adam’s passion for quality coffee and tea is striking from the first moments of our conversation. Although a relative latecomer to the coffee revolution that has gripped London for the past decade, it is clear that he has caught the coffee bug in a big way. Trained extensively over the last three years, most recently at “Squaremile”, he enthusiastically highlights his plans to bring in single origin filter coffee and espresso offerings, as well as Chinese origin speciality teas over the next six months.

Adam’s plans to broaden the range at the coffee bar are not the only exciting schemes in the works at Curio Cabal. In addition to the thirty seats spread between the cosy indoor and outdoor areas, there are plans to double the size of the indoor café to sixty total, as well as revamp the coffee bar itself. The team have similarly ambitious plans to carry their long-standing association with specialist food pop-ups into 2016. Last year’s highlights included wine bar evenings laid on by Red Squirrel Wines as well as supper clubs put on by fantastic Caribbean outfit Pop’s Kitchen. You can find up to date listings for these events at their website but you’ll have to be quick to book before they fill up!

Curio Cabal are no slouches in the brunch department either. While they offer a great range of the usual suspects, with avocado and eggs featuring prominently throughout, Adam is keen to highlight a few slightly more unusual offerings such as kedgeree and fantastic chunky frittata. Most items on the menu run from £5-8 so you’ll be fed and caffeinated for under £10.

We’re delighted to have partnered with Curio Cabal, a great community hub working with small businesses to provide excellent coffee, food, and service. Make sure you remember to check in with the Trezoro app (iOS and Android) when you visit as they’re now offering a free coffee in every seven! You can check them out on their website at , or on their active social media pages – Twitter and Facebook.

Picture from their Twitter page