How to promote your plan

5 Ways to Promote Your Loyalty Program:

So you have a loyalty program for your business, but you’re wondering what promotional steps will truly make an impact. You might be asking yourself, “How do I promote my program to get customers dying to return?” Well here are 5 key tips for promoting your plan to help your business go above and beyond the expectation.

  1. Train your employees: It is really important to make sure your management is taking the time to correctly train your employees. There are two aspects to this tip that correlate to your loyalty program. First, make sure your employees truly understand the plan. Are they emotionally connected? But even more so, make sure you have trained them to present the plan to each customer effectively. It is helpful to remember that each customer has different needs, and a good employee will know how to get the customer excited about the plan while catering to their desires.
  2. Instruct your employees to ask every customer: This is a crucial aspect to think about for your business that is often overlooked. You won’t receive unless you ask, so make sure your employees understand that the strongest way to receive big results is by asking every customer if they are a member of the loyalty program. We know consistency is key, and this stands true with this point.
  3. Send notifications to your customers by email/text: We are all busy, and sometimes your customers might have a lot going on. But don’t worry, an easy way to grab their attention on the go is with a quick text or email telling them they have the chance to receive a free item and you’re excited to see them! This is one of the easiest ways to promote your plan when an employee isn’t directly there to incentivise them to join. And, if you don’t have an email list already, a loyalty program such as Trezoro is a great way to build this!
  4. Use Social Media: With so many different platforms available, using social media to promote your plan can be super simple. Getting people aware of your program and its legitimacy through social media is important. With strong promotion through these platforms, you will see returning customers enter your business already excited about your plan, or even new customers who are now aware of the rewards you offer! You can even post pictures of your prizes or tag a few key customers in a post telling them they have earned a reward.
  5. Advertise with displays: Advertising within your business is another easy way to promote your program. It can be as simple as a display on the counter, or a vibrant and fun poster. Both of these can catch customer eyes and get them started and invested quickly. This a fun and inviting way for customers to set up their plan. Not only will it be memorable, but the next time they come into your store they will already be ready to start gaining rewards right off the bat!

 

Photo by Unsplash

By Katelyn Fletcher

How to Choose Your Rewards

Setting Up A Rewards Program- Selecting Rewards

Are you ready to introduce a loyalty program to your business? An exciting and tempting loyalty program will help to keep customers coming through your doors again and again whilst encouraging them to spend more. They feel valued and rewarded and your business performance sky rockets. It’s a win for both sides!

Think about your customers….but don’t forget your margins

Customers are at the heart of what we all do, it’s important to think about them when designing your rewards program, but by thinking creatively it’s possible to design a program that’s both enticing for them and beneficial for your business.

A successful loyalty program is more than just offering discounts and free items, it’s important to think about what perks your customers want and get excited about but not losing sight of what you can afford to offer.

Different Reward Types Work Best For Different Businesses…..

It’s important to remember that what works for salon and what works for an electronics store will be two very different things. Nobody wants to buy four laptops to get one free, but a store credit based system would keep those customers coming back for all of their gadget based requirements! Here are some examples of the most popular reward types and the businesses that they work best for:

  • Percentage discounts or store credits will always go down a treat. Shoppers will have the freedom to use these against the items that they want to buy and it is easy for you to consider what you are happy to offer in exchange for their repeat custom. If you sell items with very different profit margins discounts may not be the best solution for you, not all dollars are created equal.
  • Free items or services also help to get customers excited! In a café for example or a service based industry, offering a free item or service can be a much better way to show your customers love whilst taking care of your bottom line.
  • Another type of reward that is gaining in popularity amongst shoppers is the experience reward. These are rewards that money can’t buy! It’s also a way to create true brand loyalty, an example would be a pizza restaurant putting on a pizza making class for their best customers. This can give these customers with a new appreciation for what you do and strengthen their excitement for your business and team!

By Katelyn Fletcher